McDermott and Company's Expertise includes branding and promotion/marketing. Brand development includes:
Company and product logo development
Business card, letterhead design and production
Interior/exterior signage
Web site development
Trade show graphics/signs
Product/company brochures, data sheets: design, writing, editing
Annual reports
At McDermott and Company the first step to a great design idea is a complete evaluation of the company's target market, sales and business objectives. A thorough understanding of the business is essential to developing materials that "speak to" the target audience and help the business grow.
Strategic program expertise includes:
Advertising: cable tv, print, radio, newpaper for business to consumer. Business to business.
Creative ad development and media evaluation, placement
Direct Marketing: customers, prospective customers, newsletters
E-marketing: powerful cost-effective tools for promotion and communication
Collateral: brochures, data sheets, price sheets, services brochures
Presentations: scripts, presentations, PowerPoint, speaking coach
Trade show: strategic and tactical planning, booth design, logistics support
Public relations: press releases, product launch, media contact
Guerilla marketing tactics: unique and successful ideas for marketing
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