As part of any marketing review, McDermott and Company does a thorough evaluation of the goals of your business, the promotional tactics you're using, and your image. Once the input interview is complete, our marketing gurus go to work as YOUR VP of Marketing and plan and budget a marketing program customized for you. This is a great opportunity for new businesses, existing businesses wanting to grow, and successful businesses looking to go to the next step.
Any analysis we conduct consists of three steps:
Step 1. Initial interview (1.5 hours in person or by telephone with the business owner) that reviews current promotions, products, goals for the future, target audience and current branding materials and collateral.
Step 2. Research and evaluation. Our marketing gurus evaluate the business' image, and plan for successful and cost effective programs to brand and promote the business for success.
Step 3. Presentation of the analysis and results (one hour in person or by telephone with the business owner). This is when McDermott and Company as your "VP of Marketing" presents a promotional plan for the business. Plans include a wide range of tactics -- some that can be implemented by the business owner, some that could be done by an outside resource. After the presentation the business owner decide if you want to implement any of the pieces of the plan -- now or in the future.
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Benefits for Small Businesses and Start Up Businesses
Often new entrepreneurs find that marketing their business consumes the majority of their time -- taking away from product development and servicing customers. A marketing plan from McDermott and Company Marketing is a step by step approach to developing a recognizable brand image for your company and then promoting it for success. With more than 25 years experience in building businesses, McDermott and Company can leverage even a brand new start up into high profile media and still stay within your budget!
| Benefits: Successful Businesses
A Marketing Makeover for an already successful business is like a second opinion from a doctor -- it's always a good idea to have more than one opinion about how to achieve the desired goals. If you've explored this site this far, you probably have some questions about your current marketing program. Give us a call, we'd be happy to explore alternatives that might work for you.
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